• Yuan

11.11 Shopping Carnaval in China became the world biggest shopping day

In China, 11th November is called Bachelor's Day and celebrated among the people who is not currently in a relationship. From 2009, several shops from E-commerce Platform - Tmall under Alibaba Group started the Shopping Carnaval. Because the unexpected successful in 2009, more and more online shops attended 11.11 Shopping Carnaval every year. In this year, the daily sum of business transaction in Tmall on 11.11 historically achieved 213.5 billion yuan (about 280 billion Swedish krona). Not only Tmall, other E-commerce platform such as Taobao, JD and even offline shops are all provide different kinds of promotion activities on 11.11 now.

Here are some important number of this year's Shopping Carnaval on Tmall:

180, 000 online shops

Sales volume in 1 day: 213.5 billion yuan (about 280 billion Swedish krona)

Brands with daily business transactions over 1 hundred million yuan: 167 brands


YZ Kinakonsulterna affärs och juridik, Laxholmstorget 3, 60 221 Norrköping, Sweden


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